Suchergebnisse

The concept of crisis has also been evolving to adapt to the new realities of communication (Suárez and García, 2010). According to Coombs (1999), adequate crisis management must involve prevention, preparation, performance and learning. It is difficult to prevent when there is no previous experience with totally new situations. The communications landscape is more changeable than ever, making crises almost unpredictable. After suffering the most significant global crisis of all time, such as COVID-19 (Casero-Ripollés, 2020; Costa-Sánchez and López-García, 2020), organizations have had to redefine themselves to remain competitive in different markets. We face challenges and paradigms that are difficult to anticipate in a globalized and connected world, where crises are amplified exponentially (Losada, 2018). Crisis management is essential for governments, companies, administrations, projects and any organization through appropriate strategic communication programs. Therefore, it is necessary to deepen research in communication, putting in value the trends in this area. Health crises (Lorente, 2010), loss of reputation due to mismanagement (Xifra, 2020), fear management as an instrument of persuasion (Rodríguez-Andrés, 2011) are some of the topics that require special attention in order to understand the response of stakeholders to adverse situations. In this monograph we call for articles to delve into crisis management and new trends in communication and marketing policies of organizations, as well as political communication as a way of connecting with society. Special attention is also given in this call for papers to research on the credibility of organizations, through social responsibility programs or other forms of communication. In addition, the link between health crises and SDGs becomes essential in the times we live in. Priority lines in this monograph: - Crisis communication management from governments. Trends - Crisis communication strategies in companies. Social responsibility policies - Corporate ...